Casino giant Harrah’s changes name to Caesars

By Associated Press
Posted Nov. 23, 2010 at 8:31 a.m.

Harrah’s Entertainment Inc., the world’s largest casino company, has changed its name to Caesars Entertainment Corp. Harrah’s will continue to be one of the company’s brands, along with Caesars, Horseshoe, Total Rewards, and World Series of Poker.

Chairman and president Gary Loveman said Tuesday the new name can open new opportunities for the company in the future.

The company has 52 casinos in six countries. It has 70,000 employees and annual revenues of $8.9 billion.

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