EBay Inc. said Monday that it has begun listing Groupon.com’s daily deals and allowing its members to collect and redeem points from purchases they make, in a move that will increase eBay’s presence in the fast growing group buying segment.
Members of an eBay rewards program who make Groupon purchases through eBay’s site will earn 5 percent of the transaction back in points they can redeem on eBay.
Groupon, which sends its members daily e-mails with about 200 deals, is present in 250 markets in North America. The deals are activated only when a minimum number of people agree to make a purchase, giving Groupon clout to negotiate steep group discounts.
