Insurer: Male drivers distracted by female clothing

By Becky Yerak
Posted Aug. 4, 2010 at 2:42 p.m.

Nearly a third of male drivers admit to ogling — and being distracted by — scantily clad women during the summer, a new insurance study shows.

Sheilas’ Wheels, an insurance company geared to women, found that 29 percent of male motorists admitted to being distracted by the skimpier skirts and plunging necklines worn by members of the opposite sex during the summer.

But only 3 percent of women drivers say they’re distracted by guys in their summer duds.

“Men are more visually oriented and so distractions such as billboards, or an attractive woman walking down the street, can quickly take their attention away from driving and the job in hand,” behavioral psychologist Donna Dawson noted in the study.

The company’s own in-house claims data found that last year men made 16.4 percent more claims during the summer than women.

Here’s a link to more of the findings.


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  1. jack (me) Aug. 4, 2010 at 12:58 pm

    Is this really news to 48% of the population?

  2. Stan Aug. 4, 2010 at 1:43 pm

    This is news? Any hetero male could have told you this and spared the cost of a study. As much as people want the two genders to be alike, there are differences that cannot be changed. How about distraction by putting on make-up? Duh.

  3. GuinevereP Aug. 4, 2010 at 3:23 pm

    Big surprise.

  4. Terrence J. Benshoof Aug. 4, 2010 at 4:10 pm

    Quick! Report this to Congress and the Obama administration! They’ll immediately set up several new Federal agencies, and a czar in charge of scantily-clad women, plus putting several new criminal laws on the books- with exceptions for illegal immigrants.

  5. db Aug. 4, 2010 at 8:30 pm

    What a useless piece of journalism with a headline designed to trick the reader.