Meijer introduces digital coupon program

By Wailin Wong
Posted Aug. 30, 2010 at 12:14 p.m.

Meijer Inc. said Monday it is launching a new digital coupon program where shoppers can choose coupons from the store’s Web site and redeem them by entering their mobile phone numbers at check-out.

The mPerks program rolls out this week at the superstore chain’s 196 stores in Illinois, Michigan, Ohio, Indiana and Kentucky. Customers can sign up for an account linked to their personal cell phone number at Shoppers select coupons from the site to be stored in their account. At check-out, keying in the phone number redeems all applicable coupons.

Grand Rapids, Mich.-based Meijer said customers who sign up for mPerks will receive a $2 electronic coupon valid through September 18.

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