Local businesses turn to social media to boost sales

Posted Aug. 5, 2010 at 9:28 a.m.

When Marion Street Cheese Market in Oak Park was featured on Groupon, Assistant General Manager Michelle Dirks thought it would be a good chance to offer discounts to current customers while trying to get a few new ones.

But she didn’t expect the explosion of interest that started Wednesday morning.

“It’s been a little overwhelming,” Dirks said. “Well, wonderfully overwhelming.”

Local businesses are turning to social media and networking more and more as a way to reach out to new customers. While one example is Groupon, a Web site that offers daily discounts if enough people sign on, others are turning to Facebook or local blogs to help drive traffic.

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