Redbox, Viacom reach day-of-release DVD deal

Posted June 15, 2010 at 5:51 p.m.

Reuters | Viacom Inc.’s Paramount Home Entertainment Inc. said on Tuesday it reached a multi-year deal to provide Coinstar Inc.’s Redbox Automated Retail LLC kiosks with its DVD and Blu-ray titles on the same day they are released in the sell-through market.

The deal was reached following a 10-month analysis of DVD sell-through and rental performance.

“After analyzing the data from our test period we have concluded that Redbox day-and-date rental activity has had minimal impact on our DVD sales,” said Dennis Maguire, Worldwide President of Paramount Home Entertainment.


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