Greenpeace launched on Tuesday a Web site accusing Costco Wholesale Corp. of a “lack of transparency” in labeling seafood.
Greenpeace said Costco markets itself as a supporter of sustainable seafood but sells 15 of the 22 seafood species listed “red,” or at risk of extinction, by the International Union for the Conservation of Nature and Natural Resources. Those species include Chilean sea bass and orange roughy.
Calls to Costco were not immediately returned.
Oh-no-costco.com displays a video mocking the company’s practices and information on the campaign. It also urges consumers to take action by sharing the Web site on Twitter or Facebook and by sending a message to the company.
Costco is one of 20 seafood retailers in Greenpeace’s sustainable seafood guide, “Carting Away the Oceans.”