Wendy’s/Arby’s 1Q earnings disappoint

Posted May 13, 2010 at 9:57 a.m.

Associated Press | Wendy’s/Arby’s Group Inc. lost money in its first quarter as its Arby’s locations struggled to hit the right note with customers and one-time charges pressured results. After failing to gain traction with its $5 meal deals, Arby’s began testing a dollar menu last year before expanding it to its 3,700 locations in April. The menu includes a small roast beef or chicken sandwich as well as curly fries. But the Atlanta company’s first quarter ended in early April — before the chain could record much of the benefit from the heavily advertised menu.

Get the full story: Wendy’s/Arby’s first quarter earnings disappoint.

 

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