By Sandra M. Jones | Oprah Winfrey makes no secret about loving to shop. Now, she is headed to the mall, literally.
The talk show star plans to open a mini Oprah Store at Water Tower Place in Chicago on Thursday.
The 138-square-foot shop — an upscale kiosk Harpo Retail calls a microsalon – marks the second retail outpost for Winfrey and could signal broader retail ambitions.
The window at Winfrey’s first store, 37 N. Carpenter St., across from her West Side studio (Harpo Productions, Inc./George Burns) >>
Located in the common space on the second floor of the North Michigan Avenue mall, the open-air boutique will carry Oprah clothing, memorabilia and collectibles as well as items from the “O” signature baby collection. It also will offer an assortment of South African crafts and jewelry.
The first Oprah Store, an expansive 5,500-square-foot shop, opened in the West Loop across from Harpo Studios in 2008. The flagship sells more than 700 Oprah-branded products, from fleece sweaters to dog collars, that represent “the style and taste of Oprah,” according to company literature.
Oprah also sells merchandise online at theoprahstore.com, where Oprah buyer Kathy (no last name) hosts a blog that clues fans in on some of Oprah’s favorite things (she favors Rooibus decaffeinated tea from South Africa) and alerts shoppers to such store events as last month’s “Happiness” sale.
Harpo Retail has more retail projects in the works and plans to announce details in coming weeks, said Dan Halcombe, director of communications at Harpo Productions.
“We’re always looking for opportunities to expand,” Halcombe said.