From the Chicago Sun-Times | WBBM-Ch.2’s new morning talk show focusing on sports and business news in the 5 a.m. to 7 a.m. slot is off to a rough start, ranking last among all early morning shows in Chicago, according to the March Nielsen ratings book. The station’s ratings during that time are less than half of what they were a year ago when it ran a traditional morning news show.
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Filed under Media
‘Monsters & Money’ gets scary ratings
Posted April 9, 2010 at 8:25 a.m.
I was a loyal fan of the old format. Loved waking up to Ed, Roseann,Don and Susan. Now, even if the TV is on Channel 2 when I wake up, we switch to a different program. Can not stand the new format and want no part of it!
No one should be shocked. Semi-literate hot dog peddler Mike North’s 15 minutes were over long ago. The only thing he knows about money is how much he’s stolen from bamboozled media execs over the years.
Conceptually this format is a fine idea. I get it, shake things up a bit. Offer the viewers a new option. The execution however is disastrous. The talent, or lack of, chosen for this show is laughable. Mike North is irrelevant.
The problem isn’t so much the format. It’s the name. What the hell is a “monster,” and why would I want to watch something named that in the morning? I wouldn’t even try this show if I were looking for something new to start my day with–all because of the name.
I wouldn’t watch assw*pe Mike North if you put gun to my head.