Kraft backs Cadbury cafe plan in UK

Posted April 9, 2010 at 5:55 a.m.

Associated Press | Cadbury is pushing ahead with plans to open a chain of branded cafes
across Britain after receiving the green light from new U.S. parent
Kraft Inc. Cadbury said Friday that planning for the outlets offering
afternoon tea and an onsite chocolatier service is still in the “very
early days.”


Cadbury signed a 20-year license deal in January with a group of retail entrepreneurs to lead the venture.

Kraft, which completed its controversial 11.5 billion pound takeover of the company in February, has given the project the go-ahead, but is not providing financial backing.

 

Comments are closed.