Hewlett-Packard hires Sears exec Richard Gerstein

Posted April 30, 2010 at 4:06 p.m.

By Sandra M. Jones | Hewlett-Packard Co. said it hired Sears’ top marketing executive Richard
Gerstein as senior vice president of strategy and worldwide marketing
for the computer company’s personal systems group.

Gerstein resigned
from Sears Holdings Corp.
, where he was senior vice president of
marketing, earlier this week, the Tribune reported. Gerstein’s last day
at the Hoffman Estates-based retailer is May 7. He starts at Palo Alto,
Calif.-based HP in mid-May.

He succeeds Satjiv Chahil, who announced his retirement earlier this year.

Gerstein is the second top marketing executive to leave the operator of Sears and Kmart stores since investor Edward Lampert took control of the company five years ago.

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One comment:

  1. bob wire May 1, 2010 at 2:03 a.m.

    good grief, a retail marketing guy whose store has done lousy gets hired by a high flying buy up every company they can high tech company to do their ww marketing at the psg level? Crazy stuff…Hurd has lost his mind and his way. Makes no sense at all. What could he possibly bring to the hi tech world? whens the last time you bought anything from sears? they dont market right, yet hp is hiring this guy? Hurd must have known him at NCR or on the Tennis team in Texas or something.